Trademark Selection –
How to Select Valuable Trademarks and
Avoid Non-Distinctive “Trademarks”
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This podcast covers the concept of non-distinctive “trademarks,” the spectrum of marks and trademark selection considerations, including the following “Four D’s” of trademark selection:
Distinctiveness – Is the name legally protectable?
Tip: Select brand names that are legally protectable upon first use and avoid those that are considered non-distinctive “trademarks.”
Distinguishable – Is the mark distinguishable from the competition?
Tip: Only select names that are legally protectable and sufficiently distinguishable from the competition.
Da Position – Does the company have a positioning strategy?
Tip: Select a mark or slogan that will capture the position or niche.
Da Attributes – What are prospective purchasers looking for?
Tip: Select marks that convey attributes desired by consumers.
- To read my full blog post on this topic, click here.
Music: Special thanks go out to Jelsonic and Jeremy Wray for the fabulous music contained in my podcasts titled “The Returning.”
- Music: “The Returning” by Jeremy Wray (jelsonic.com) – Copyright Jelsonic
- The music is licensed under creative commons attribution license available on the Free Music Archive
- The music contained in this podcast is only a portion of the original; to hear the full version click here
Disclaimer: This podcast is not legal advice. The information contained in this podcast is provided as general information and for educational purposes only, and topics may or may not be updated subsequent to their initial posting. Full Disclaimer details appear at www.TrademarkTitan.com
